North of England coastal fatality figures released: Most didn’t even plan to enter the water

Thursday 9 July 2015

Author: Clare Hopps

North of England coastal fatality figures released: Most didn’t even plan to enter the water

Coastal fatality figures1 released today (9 July) by the Royal National Lifeboat Institution (RNLI) show 31 people lost their lives around the north England coasts last year – but 61% didn’t even set out to enter the water. The number of near-misses was even higher, with the RNLI’s lifeboat crews and lifeguards in the north of England saving 89 lives in 20142.

The figures are revealed as the RNLI launches its 2015 national drowning prevention campaign, Respect the Water, warning people that our coastlines and waters can be dangerously unpredictable. The charity is releasing two hard-hitting campaign films, which will be shown in cinemas across the UK and Ireland from tomorrow (10 July).

The five-year figures show an average of 24 people die around the north England coasts each year. Of the 121 people who died over the past five years, over half (51%) were taking part in activities like walking, running, climbing and boating and were, therefore, unlikely to have intended to enter the water. Slips and falls while walking and running contributed to the most coastal deaths in the region, accounting for 31% (38).

Swimming, jumping in and general leisure use accounted for 14% (18) of coastal fatalities over the five years; commercial activity 9% (11) and angling 7% (9).

Men are far more prone to getting into danger at the coast than women. Over two-thirds (67%) of the deaths over the five-year period were men3. Last year they accounted for 81% (25) of the region’s coastal deaths.

The RNLI is aiming to halve the number of coastal deaths by 2024. The charity's national drowning prevention campaign, Respect the Water, is this year warning people – particularly adult men – to be aware of the dangers of the coastline, as well as the water itself.

Michael Avril, RNLI Community Incident Reduction Manager for the north of England, says:

'Most people heading for a stroll or run along the coastline probably wouldn't consider a drowning prevention campaign like this relevant to them as they have no plans at all to enter the water. We're warning people that if they're going near the water, whatever their activity, they could be at risk and they need to take care. Unexpected dangers like slippery rocks, sudden waves or unstable ground can catch anyone out.'

Jo Wardle's fiancée Alex Hardy drowned at Hendon beach in Sunderland last year, after slipping and being washed into the sea. Jo explains:

'Alex and I were walking the dogs along the beach – we used to go there all the time; it was just a normal day. Alex's dog went down a slipway into the sea but started to struggle. Alex followed, wanting to help, but slipped and banged his head and was then washed out to sea himself. I rushed in, to try and reach him, but the water was just so powerful.

'A huge search took place, but he was gone – at just 32 years old. It was such a massive shock, how a simple walk at the coast can suddenly turn into tragedy. I am still totally devastated. I respect the sea and coastline more now than ever. I'd urge anyone heading to the coast this summer to be really careful – even if you're not planning to go into the water, you could still find yourself in danger.'

The charity is also warning people of the unpredictability of the water, including the dangers of cold water and rip currents. Summer air temperatures may be warm but the average UK sea temperature is just 12°C. Cold water shock, which causes uncontrollable gasping and numbs the limbs, can set in at any temperature below 15°C.

Rips are strong currents of water which can quickly drag people out of their depth. They account for around two-thirds of the environmental-related incidents RNLI lifeguards respond to each year. For those not at a lifeguarded beach, being caught in a rip can prove fatal if they don’t take the right steps to free themselves and make it safely to shore.

Michael Avril from the RNLI adds:

'The water might look inviting, but it can be dangerously unpredictable, with hazards which can be fatal if not respected. Cold water is a major risk for anyone who ends up in the water – intentionally or otherwise. The body's reaction to sudden immersion in cold water will trigger uncontrollable gasping, which can draw water into the lungs and lead to drowning. The coldness will also gradually shut down the use of limbs, making it very difficult even for strong swimmers to stay afloat.

'Currents under the surface can overwhelm even the strongest swimmers. They can drag people out of their depth so quickly, and if you try to swim against them you'll become exhausted.

'We want people to enjoy the water but to make sure they respect it. On average 24 lives are lost around the north of England coast each year but many of these losses could be avoided if people acknowledge the dangers and follow some basic safety advice.'

UK-wide, 163 people died at the coast last year. The RNLI's Respect the Water campaign, warning people of the dangerously unpredictable nature of our seas and coastlines, will run across the UK and Ireland during the summer, through advertising channels including cinema, outdoor, radio and online.

The charity is also running a number of tailored safety programmes, targeted at those who participate in the activities which account for a large number of coastal incidents each year. For example, a scheme urging divers over 50 to get a health check before their next dive, and another reminding kayakers to make sure they carry a means of calling for help and keep it within reach at all times.

Those interested in finding out more about the dangers of the coast can visit the Respect the Water website and see for themselves at or search #RespectTheWater on social media.


Records from the Water Incident Database (WAID) 2010–2014. RNLI has analysed the data using GIS software to plot and analyse incidents before inclusion in a specific coastal dataset (accident and natural causes only).
RNLI incident data 2014.
All males except for those known to be under 18.

Provisional coastal fatality data taken from the National Water Safety Forum's Water Incident Database (WAID) 2010–2014. The figures quoted are for water-related fatalities from accidents and natural causes in UK tidal waters. The fatality figures for the North of England for 2010–2014 are 21, 22, 18, 29 and 31.

For Respect the Water interviews, please contact RNLI Public Relations on the numbers below to arrange interviews.

RNLI media contacts

For more information, contact Clare Hopps, RNLI Press Officer North, on 07824 518641 / or, Ruth Bessant, RNLI Public Relations Officer, 01202 336789 /

North of England coastal fatality figures released: Most didn’t even plan to enter the water North of England coastal fatality figures released: Most didn’t even plan to enter the water North of England coastal fatality figures released: Most didn’t even plan to enter the water North of England coastal fatality figures released: Most didn’t even plan to enter the water North of England coastal fatality figures released: Most didn’t even plan to enter the water

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